Our Why

As a young boy, I naturally developed a deep respect for the interconnectedness of the systems that sustain us on this planet. I distinctly remember a guided walk in Yosemite led by a forestry department botanist, which my father took me on. It was during this walk that I became acutely aware of the impact my mere presence had on the delicate natural systems of the meadow as I simply put my foot on the ground.
For some reason, that experience stayed with me as I grew older. I found myself overwhelmed by the escalating burden of home maintenance utility costs and the soaring price of housing. The home my parents purchased when I was three years old cost $20,000, but today, that same home is valued at over half a million dollars. The cost of homeownership has risen exponentially while average incomes have only grown incrementally over the past three decades.
I’ve encountered clients who expressed little concern about the longevity of a product, reasoning that they wouldn’t be alive in 20 years. While these individuals were often in their eighties and their statement held some truth for them personally, I could never comprehend why they weren’t concerned about the well-being of future generations, their own children, or the environmental impact of construction on our shared planet.
Homes are the primary consumer product in the market, and the choices we make regarding housing have a profound impact on our future and the well-being of our planet. As a young man, this realization inspired me to pursue quality, durability, high efficiency, environmental responsibility, and affordability in everything we do. Over the years, it has become increasingly evident that these principles are not just personal values but essential elements guiding us towards the future. It is now imperative, even societally required, that we embrace them.
Observing the changing landscape of the building industry, I am filled with excitement. The desire that has resided in my heart since childhood is now being translated into mandated reality through building codes. We no longer have the luxury of taking our impact on the planet lightly; it has become an urgent matter.
We find ourselves at the convergence of multiple crises in the building industry—affordability, a diminishing influx of skilled tradespeople, climate change, and an increasingly informed consumer who demands quality assurance. These circumstances demand that we rise to the occasion and sow the seeds for the next generation, even if we may not personally witness the fruit. For the sake of our children and the future, we owe it to ourselves to invest deeply in a sustainable future for all.
I hope that one day, my sons and daughters can take our grandchildren on a nature walk in Yosemite, beholding the natural wonders that still endure, and have their awareness awakened to the profound impact their footsteps have on Mother Nature. I firmly believe that it is our collective responsibility to care for one another, treating the planet and each other as if the needs of others are as important, if not more important, than our own.
In my spiritual path, Jesus taught us to love God with all our heart, mind, and soul, and to love one another as we love ourselves—a guiding principle that encompasses the entire Bible’s teachings. I find this truth to be immensely valuable, as it inspires me to treat you as the most significant person in this world. If we all embraced this perspective, treating one another with such care and consideration, we might create a future world worth living in for generations to come.
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