Homes are the primary consumer product in the market, and the choices we make regarding housing have a profound impact on our future and the well-being of our planet. As a young man, this realization inspired me to pursue quality, durability, high efficiency, environmental responsibility, and affordability in everything we do. Over the years, it has become increasingly evident that these principles are not just personal values but essential elements guiding us towards the future. It is now imperative, even societally required, that we embrace them.
Observing the changing landscape of the building industry, I am filled with excitement. The desire that has resided in my heart since childhood is now being translated into mandated reality through building codes. We no longer have the luxury of taking our impact on the planet lightly; it has become an urgent matter.
We find ourselves at the convergence of multiple crises in the building industry—affordability, a diminishing influx of skilled tradespeople, climate change, and an increasingly informed consumer who demands quality assurance. These circumstances demand that we rise to the occasion and sow the seeds for the next generation, even if we may not personally witness the fruit. For the sake of our children and the future, we owe it to ourselves to invest deeply in a sustainable future for all.